![]() ![]() The short answer: A Digital Asset Manager is responsible for all digital assets. Not to be confused with digital asset management (also-owner of the DAM acronym), a digital asset manager is the person responsible for curating, organizing, documenting, cataloging, and managing all digital assets – in other words, all digital capital including images, videos, written content, audio, testimonials, reviews, and more. ![]() Definition of a Digital Asset Manager (DAM) Today, companies serious about digital assets (and their interdepartmental use) require a Digital Asset Manager to analyze, organize, and manage vast libraries of digital collateral. In a business environment where company assets and collateral are increasingly digital – photos, video, website and blog content, reviews, and more – the role of Digital Asset Manager is no longer a luxury it is a necessity. ![]()
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